Salesforce
Marketing Cloud Services
Modern engagement. Measurable outcomes.
Celerity helps organizations implement, modernize, transform, and continuously optimize customer engagement on the Salesforce platform — combining strategic consulting, deep technical delivery, and ongoing managed services under one framework.
The Challenge
Turning Salesforce investment into business outcomes
Most organizations have already invested in Salesforce Marketing Cloud. The challenge is turning that investment into measurable business outcomes. CMOs tell us:
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“Campaigns still take too long.”
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“We aren't using half the platform.”
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“Personalization isn't where it should be.”
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“We don't know how to leverage AI.”
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“Our marketing team is stretched too thin.”
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That's why Celerity created its three-pillar Salesforce consulting framework — a single model that takes clients from strategy through technology to lasting, measurable outcomes.
OUR SALESFORCE PRACTICE
Deep expertise across the
Salesforce ecosystem
Celerity brings practical, delivery-grounded depth across the Salesforce marketing stack — not just platform-agnostic advice. Our consultants and engineers work every day in:
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Marketing Cloud Engagement — journeys, automations, email, SMS, push, and cross-channel campaign delivery
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Data Cloud — unified customer profiles, identity resolution, segmentation, and activation
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Marketing Cloud Intelligence — analytics, dashboards, and performance measurement
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Mobile Studio — SMS and push engagement at scale
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Salesforce CRM integration — connecting Marketing Cloud to Sales and Service Cloud, and to the wider data ecosystem
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Beyond the technology, we bring a deep understanding of what makes Salesforce programs succeed: adoption, process design, architecture, and the realities of the Salesforce partner ecosystem. Our services are organized across Celerity's three strategic service pillars.
PILLAR I
MarTech Modernization on Salesforce
Technology transformation services for organizations implementing, upgrading, or restructuring their Salesforce marketing stack.
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Platform Implementation
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Stand up Salesforce Marketing Cloud or Data Cloud from a clean foundation — business-unit architecture, data model design, channel configuration, journey frameworks, and go-live governance that set the program up for long-term success.
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Platform Modernization
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Bring an underperforming or aging SFMC environment up to date: restructure automations and journeys, retire technical debt, improve self-service for marketers, and prepare the platform for AI-driven marketing.
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Platform Migration
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Move to Salesforce Marketing Cloud from legacy ESPs and campaign platforms — or between Salesforce environments — using our Keep / Stop / Start methodology to de-risk the transition, protect deliverability, and preserve campaign momentum throughout.
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Architecture & Integration
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Design connected, scalable ecosystems rather than point-to-point fixes. We deliver API-led integration between Marketing Cloud and Salesforce CRM, ecommerce, data warehouses, and CDPs — including Snowflake, Databricks, Segment, Tealium, Microsoft Dynamics, and cloud services across AWS, Azure, and Google Cloud. Capabilities span REST and event API development, webhook configuration, real-time and batch integration, identity resolution, and customer profile synchronization.
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Platform Optimization
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Get more from the Salesforce investment already in place: performance tuning, automation and query optimization, campaign production acceleration, and platform health remediation.
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PILLAR II
Customer Engagement & Transformation
Technology transformation services for organizations implementing, upgrading, or restructuring their Salesforce marketing stack.
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Platform Implementation
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Stand up Salesforce Marketing Cloud or Data Cloud from a clean foundation — business-unit architecture, data model design, channel configuration, journey frameworks, and go-live governance that set the program up for long-term success.
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Platform Modernization
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Bring an underperforming or aging SFMC environment up to date: restructure automations and journeys, retire technical debt, improve self-service for marketers, and prepare the platform for AI-driven marketing.
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Platform Migration
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Move to Salesforce Marketing Cloud from legacy ESPs and campaign platforms — or between Salesforce environments — using our Keep / Stop / Start methodology to de-risk the transition, protect deliverability, and preserve campaign momentum throughout.
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Architecture & Integration
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Design connected, scalable ecosystems rather than point-to-point fixes. We deliver API-led integration between Marketing Cloud and Salesforce CRM, ecommerce, data warehouses, and CDPs — including Snowflake, Databricks, Segment, Tealium, Microsoft Dynamics, and cloud services across AWS, Azure, and Google Cloud. Capabilities span REST and event API development, webhook configuration, real-time and batch integration, identity resolution, and customer profile synchronization.
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Platform Optimization
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Get more from the Salesforce investment already in place: performance tuning, automation and query optimization, campaign production acceleration, and platform health remediation.
PILLAR III
Managed Customer Outcomes for SFMC
Your Salesforce platform isn't the finish line; it's the starting point. Our ongoing partnership model keeps SFMC delivering measurable results long after implementation — through three offerings framed in our clients' own words.
Marketing Platform Operations “Run my marketing technology”
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End-to-end operational management of the client's SFMC environment, acting as an extension of their team:
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Campaign operations — intake, prioritization, calendars, deployment across email, SMS, push and journeys, pre-launch QA, and governance
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Platform administration — user and license management, business units, sandboxes, asset libraries, security and permission audits
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Production operations — release management, deployment approvals, go-live coordination, and hypercare
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Monitoring & support — proactive campaign, journey, automation, API and integration monitoring with alerting and incident management
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Technical operations — platform health, troubleshooting, and root-cause analysis
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Operational governance — runbooks, standard operating procedures, change management, and audit support
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Customer Success & Adoption “Help my teams get more value”
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A dedicated Customer Success Manager plus structured enablement that drives adoption and organizational maturity: role-based SFMC training and onboarding, adoption scorecards, maturity assessments spanning journey, automation, personalization, data, and AI readiness, quarterly executive business reviews, annual success planning, and strategic advisory from our Strategic Architects.
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Performance Optimization “Improve speed, quality, and ROI”
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Continuous improvement of the Salesforce program: campaign and journey optimization, personalization and AI feature adoption, data quality and audience health (including duplicate analysis, identity resolution, and consent monitoring), platform and API performance tuning, KPI dashboards and executive reporting, and always-on A/B testing and experimentation.
WHY CELERITY
A partner with platform depth and delivery credibility
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20+ years of enterprise MarTech delivery — pattern recognition across platforms, sectors, and delivery risk
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Hard problems solved properly — unparalleled experience rebuilding, migrating, and improving complex Salesforce environments
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Platform independence, platform depth — practical expertise across Salesforce, Adobe, and Braze, so our advice is never a single-vendor answer
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Strategy connected to delivery — we help clients decide, then build and operate the solution
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Part of the Paragon Group — the scale of 300+ leading brands and 6bn+ customer experiences delivered annually, across 26 countries
The Salesforce opportunity is bigger than the platform.
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Industry benchmarks show roughly $6 of services value created for every $1 of platform spend in the Salesforce ecosystem. Celerity's three-pillar model is designed to help clients capture that value — from first implementation through years of continuous optimization.
HOW TO ENGAGE
​Three levels of engagement, no single gate
Every service is offered at three levels — from fast, scoped delivery through to ongoing strategic partnership. Some clients arrive with a detailed RFP or a specific technical brief (“get us live on Salesforce”, “connect our CRM to Marketing Cloud”); others with a problem still taking shape.
Both are valid entry points: we respond to clear briefs with rapid scoping, and use structured diagnostic conversations where the right solution isn't yet obvious. Wherever a client starts, the model creates a clear progression from strategy to execution to lasting outcomes.
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To explore how Celerity can support your Salesforce program, contact your Celerity account team.
