Real-Time CDP
Turn unified data into immediate, personalized impact with Celerity and RTCDP
Unlock the power of 1:1 personalization with our expert Adobe Real-Time CDP (RT-CDP) services. We help you unify customer data from all sources into a single, actionable profile that updates in milliseconds.
This is critical, as companies excelling at personalization generate 40% more revenue from those activities than their peers. Let us architect your RT-CDP foundation to help you deliver relevant, in-the-moment experiences that build loyalty and significantly boost conversions across every channel.
Turn Disparate Data into Your Definitive Competitive Advantage
Fragmented customer data leads to disconnected experiences and missed opportunities. At Celerity, we solve this by architecting Adobe’s Real-Time Customer Data Platform (RT-CDP) to unify, understand, and activate this data in real-time.
Unify: Create a Single Customer View
First, we eliminate data chaos. We architect RT-CDP to ingest data from all your silos—CRM, analytics, e-commerce—and use sophisticated identity resolution to stitch together known and anonymous user data. This process creates a single, persistent, real-time profile for every customer. This becomes your single source of truth, powering every subsequent decision.
Secure: Enforce Enterprise-Grade Governance
Next, we ensure customer trust with responsible data management. We leverage Adobe’s powerful governance framework to apply data usage labels and consent policies that align with regulations like GDPR and CCPA. These rules are centrally managed and automatically enforced across your entire Adobe ecosystem. This guarantees your data is not just secure, but is activated ethically and in full compliance with your brand's promise.
Activate: Power Omnichannel Personalization
Finally, we activate your profiles for true 1:1 personalization. The unified, secure profile allows you to orchestrate seamless journeys across every touchpoint—from web and mobile apps to email and paid media. We connect RT-CDP to activation channels like Adobe Journey Optimizer, helping you deliver consistent, in-the-moment experiences that recognize a customer's entire history, driving deeper engagement and conversions.
