Adobe Campaign
Transform your Adobe Campaign into a high-performance marketing engine.
Sophisticated batch communication remains a cornerstone of enterprise marketing. For established brands, this puts Adobe Campaign center stage, but it also surfaces persistent challenges. How do you truly scale campaign production without sacrificing quality? How can you modernize your data workflows and ensure best-in-class deliverability?
From Campaign Challenges to Communication Excellence
Effectively answering these questions is key to maximizing the ROI of a powerhouse platform like Adobe Campaign. True mastery goes beyond simply sending emails; it requires a holistic approach to the operational, technical, and strategic elements of your instance. We help you achieve this by focusing on three critical areas:
Streamlining Data & Workflows
The heart of Adobe Campaign is its powerful data workflow engine. We help you move beyond tangled, inefficient processes by redesigning your data schemas, building scalable and reusable workflows, and ensuring seamless integration with your CRM and data warehouses for sophisticated, attribute-rich segmentation.
Maximizing Deliverability & Channel Reach
Your message is only effective if it reaches the inbox. We conduct comprehensive deliverability audits, implement IP warming strategies, and optimize your instance for peak performance. We also help you expand your reach by properly integrating channels like Direct Mail, SMS, and push notifications within Campaign.
Driving Operational Efficiency
Many teams are slowed down by manual processes and technical debt. We help you unlock efficiency by implementing campaign templates, dynamic content blocks, and approval processes that empower your marketers to launch complex, personalized campaigns faster and with fewer errors.
Celerity's Adobe Campaign Services
From legacy instance migrations to ongoing optimization, our services are designed to help you harness the full power of Adobe Campaign.
1. Health Check & Strategic Audit
Is your Campaign instance running at its peak? We perform a deep-dive audit of your platform—whether Campaign v8 (Classic) or Standard—analyzing everything from workflow performance and data schemas to deliverability scores and user permissions. We deliver a clear, actionable roadmap for improvement.
2. Implementation & Migration
Whether you're migrating from a competitor or upgrading to Campaign v8, our technical experts ensure a seamless transition. We handle the entire process, including asset migration, workflow reconstruction, IP warming, and custom integrations, guaranteeing a clean and powerful setup.
3. Campaign Production & Execution Support
Empower your team to do more. We provide hands-on support to build, test, and deploy your most complex campaigns. We can act as an extension of your team, providing the technical horsepower to execute sophisticated nurture programs, triggered messages, and multi-wave campaigns.
4. Optimization & Modernization
An aging Adobe Campaign instance can accumulate technical debt. We help you modernize your platform by refactoring legacy workflows, implementing new feature sets, optimizing database performance, and training your team on best practices to ensure long-term success and efficiency.
WhatsApp Integration
Engage global audiences by adding Celerity's WhatApp connector for Adobe Campaign.
