From Complex Hierarchy to Controlled Access in Adobe Campaign
Non Profit
How Celerity built governed, multi-tiered distributed marketing into every layer of Adobe Campaign for a global humanitarian nonprofit — and gave field teams hours of their week back.
Industry: Global Nonprofit | Platform: Adobe Campaign Classic v7 | Expertise: Multi-Tiered Distributed Marketing
At a Glance
3 tiers governed | State, region, and local chapter |
End-to-end access control | From the user interface down to the data layer |
1 custom field dashboard | Simplified drag-and-drop email tooling |
Hours saved per task | On day-to-day email sends for local teams |
The Client
A global not-for-profit organization that delivers its mission through a nationwide network of chapters. To operate at that scale, responsibilities are divided across three organizational tiers: states at the top, regions within them (sometimes overlapping two states), and local chapters on the ground.
The Challenge: One Platform, Hundreds of Owners
Scale created a governance problem that most marketing platforms aren't designed to solve out of the box.
A complex hierarchy. State → region → local chapter, with regions that can span multiple states — a structure that doesn't map neatly to standard permission models.
Tiered responsibilities. Every level needed to manage its own work and oversee every level below it, with changes cascading down the chain.
Governance risk. Without strict access structures, users could see objects, data, and content beyond their remit.
Field burden. Local chapter teams — typically the people in the field — were losing hours on manual, day-to-day email tasks.
The organization needed a way to give every tier exactly the right level of control, without slowing anyone down. That's where Celerity came in.
The Solution: Governance by Design
Celerity approached the engagement in four moves:
1. Map. Working side by side with the client, Celerity mapped out every possible level of the chapter hierarchy and the access each one required.
2. Design. From that map, Celerity designed a tiered role-and-rights model with a simple rule at its core: every level manages itself and everything below it, with permissions granted by the level above.
3. Build. The model was implemented across the entire Adobe Campaign environment — from the user interface down to the data structure — so users only ever see the objects their place in the hierarchy allows.
4. Empower. Because local chapter users are the team in the field, Celerity built a custom dashboard with simplified drag-and-drop features. Field teams can now send emails using approved content provided by their region — fast, compliant, and without touching the platform's complexity.
The Results: Governed at Scale, Effortless in the Field
Right access at every tier. Role-based governance enforced from the UI to the data layer.
Content compliance, always. Local sends draw only from region-approved content, so brand and messaging rules hold across the entire network.
Field work simplified. Day-to-day email tasks reduced to drag-and-drop.
Hours of work saved. Time returned to the field teams closest to the mission.
What began as a permissions problem became a durable operating model: governance, optimization, and time savings — built directly into the platform.
Complex Organization? Governance Doesn't Have to Be.
Celerity brings order, control, and speed to every tier of distributed marketing organizations.
Celerity, a Paragon company — Modern Engagement. Measurable Outcomes.